Principles of Persuasion© Overview

The power to persuade others is the most coveted of all business skills. Principles of Persuasion© is a study of the elements of human interaction that motivates others to react in a positive way to messages. In the business world, this means that the message recipient says "yes".

Principles of Persuasion© (POP) is a program that teaches the practical use of this art. Employing principles and practices from; business, social sciences and the arts, POP© builds on the existing strengths of participants to make them more persuasive.

Principles of Persuasion© covers the following areas:

• Sender/Recipient Dynamic
  Understanding the relationship between you and the recipient of your message.
  
  This section covers; learning styles, techniques for building rapport with others, the difference between human and object treatment and how to classify types of relationships between parties.

• Elements of Persuasion
  What are the things you must do to persuade others?
  
  The relative importance of the context and content of your message, how people send and receive messages, perception, feedback and synergy are covered in this section.

• Planning
  How can you insure the successful delivery of your message?
  
  Planning covers: how to be audience focused, critical success factors of your message, planning your message and how to deliver a persuasive message.

• Overcoming Barriers to Persuasion
  What types of obstacles stand in the way of the successful delivery of your message and how can you overcome them.
  
  The types of barriers created by you and others, strategies and tactics for handling objections and listening guidelines are covered in this section.

• Successful Delivery
  What is necessary to insure the successful reception of your message?
  
  Successful Delivery covers techniques to: connect with your audience, retrieve your audience if you are losing them, create emotional impact in your message and test your message before delivering

This highly interactive program enables participants develop an actual message that they will deliver using specially designed preparation and feedback tools. Throughout the program, participants work on their own message applying what they have learned. Feedback is provided for each presentation given by the participants.

Successfully marketing yourself, your ideas, products and services requires the use of every possible competitive advantage. This ability to persuade others to differentiate you from your competitors and enables you to win over your audience.

Principles of Persuasion© enables you to implement these practices in your organization and begin delivering more powerful and convincing messages to your colleagues and customers.